I’m not here to either judge or besmirch. At this point, you know what you’re getting into when you book a flight with Spirit Airlines. Their business model is what it is and what it is might not be around much longer.
Over the past couple of weeks, I’ve been fascinated with a TikTok account named Not_SpiritAirlines. I have no idea why the algo keeps serving me up the bits that that this account is creating since I’ve never flown Spirit, but here’s an example of what they’re up to:
It’s pretty funny. Meant to appeal to a Zoomer. Totally harmless content that brands are churning out all day long and annoying us in our feeds.
Except this isn’t the brand. This is an unofficial account. An unofficial account that pokes fun at the tropes about Spirit Airlines. Like pilots mogging in the cockpit for clout.
Look closer. They’re using real Spirit planes. Real Spirit uniforms. Real Spirit gates (side: is it legal for anyone to make TikToks at real airport gates?).
AI is good, but it’s not that good quite yet. I’m certain that’s a Spirit hangar. And I’m certain that they’re not letting just anyone in empty 737’s to do UGC.
I know the answer is always marketing.
Either Spirit Airlines is employing this social team directly or they’ve hired an agency that specializes in social content marketing (in which case, please feel free to use this blog post as proof you should get a rate raise from Spirit if they become solvent again).
I just want to know how it all went down. What the pitch meeting looked like. Who was the Spirit exec that still doesn’t get it. All of it.
You might have had a bad experience with Spirit. But please know that Delta is never, ever letting the social team hang out the window of an Airbus to use viral sounds.
BEYOND REPROACH 
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